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Friday, January 11 12:22 PM |
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For Editor-in-Chief Jordan Magazine Finds Selwyn Hines.
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Selwyn Seyfu Hinds, the ousted Editor-in-Chief of 360hiphop.com, has been tapped for the EIC position at the Jordan magalog. The magazine is the result of a partnership between Nike and Hearst Custom Publishing, with Nike footing most of the bill. This bi-annual publication will debut on newsstands for $3.50 joining the ranks of Benneton’s Colors, EckoComplex, and SonyStyle.
With ambitious plans to launch Jordan February 12 nationwide, it will feature articles from the usual suspects that Selwyn employs at each new venture. Selwyn’s uncontroversial prosy soft news style will fit in perfect with the advertorial nature of the publication. The shoemaker of course will have the final say over the content and direction of the magazine. Don’t be surprised to see miniature Air Jordan or shoelaces for dingbats.
It’s a tough time to start a magazine. Indeed, many magazines are folding left and right or searching for wide-appeal celebrities to switch their title to. The magazine will attempt to solicit ads in addition to the continuous product placement for Nike products. Regardless of the outcome, the new perch for Selwyn will give him a leg up to move into mainstream publishing, and avoid getting mired in doing quick hit rapper biography books.
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Wow, a new "article" from Urban Expose! Who thinks this article will be as "detailed and insightful" as the last one?
Don't get me wrong, I love this site. It's just an abusive relationship now. |
Pshh...
So far this isn't an article. Its a title. |
oh shit...i thought this site was dead. oh wait, it is. but at least they're still posting headlines, what a concept. headlines with no story to back it up. just "more to come."
guess they didn't like the fact that i staked a claim on this desolate place due to its inactivity. |
selwyn is short... old... and out of touch...
i judge a man by his last hit... 360hiphop.com!
'nuf said! |
...anyway blind dyslexic mute with one arm can make a "jordan" anything successful....
let's see selwyn make a hit from scratch... |
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i love urbanexpose. but the death of new content is puzzling. in the meantime, www.blackelectorate is stealing all the thunder. if they add a messageboard, UE may be extinct. |
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urbandour have a couple of us but the management of the content and the navigation needs improvement
However, I donated $$ to the site as well as other users and strongly believe it will get better....
urbanexpose lost it chance from those unexplained hiatus, I been in the industy - you shut your site down in one day and you could easily lose 20% of your audience forever... |
what UE is missing are the assholes who post messages that insult and stir controversy...
UE's original intent was to prove that you don't need $400 million to build a few web pages... they proved it with their minimal graphics and user created content...
by the way... have any of you built a successful website?
"lose 20% of your audience forever... "
that i doubt my friend. UE will never lose it's audience they may not frequent the site but the UE audience will never die....
revolution does not end, it evolves.
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back to selwyn...
what's up with his silly looking leisure suit jackets?! |
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"revolution does not end, it evolves"
so true and more important, the revolution can evolve without the entity that help created it. No doubt there are urban sites popping up influenced by urbanexpose raw debates and personal attacks approach to the urban media world and black life in general.
"The man that kicks down the door during looting is not necessary the man that walks away with the most goods" |
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damn... I missed you guys
*sniffle*
welcome back! |
"by the way... have any of you built a successful website?"
yes. |
Holy crap ... UE LIVES!!! |
Hmmm, are there any other black celebrities large enough to carry a magazine besides Oprah and now (possibly) Jordan? |
"Large" enough to Launch does not equal Large enough to sustain. It will tank eventually. |
We just have to wait and see what happens. It's our only option. |
Another wind-bag-waste-of-money mag! We can just add this with the other dogs: Essence, Jet, Source, Vibe and on and on. Fuckkkkkkkk! |
I just have one thing to say and it doesn't even remotely have anything to do with the matter at hand; it really doesn't; not at all: THIS CRAP OF A WEBSITE NEEDS TO UPDATE -- AND FAST.
PIECE OF CRAP! |
THIS SITE IS INCREASINGLY TAKING ON THE SYMPTOMS OF A CHRONIC DRUG ADDICTION: HARD TO SHAKE EVEN THOUGH IT'S RUINING YOUR LIFE. |
CHECK IT: I AM GOING TO ONE UP MY LAST NEGATIVE COMMENT ABOUT THIS FLOUNDERING SITE. IT'S BAD FOR MY HEALTH AND ALL ITS VIEWERSHIP. MAYBE IT SHOULD FOLD. AFTER ALL, IT'S LIKE A BUSTED ROMANCE. IT HAS BAD BREATH AND LIPSTICK ON ITS TEETH . IT SMACKS, ALWAYS, OF FISH. THE SEX ISN'T GOOD. WHAT WORSE, IT HAS POOR COMMUNICATION. |
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Fugg it....I waited over a year to do sumthin like this in here, now its time:
Shameless Plug:
soulCHASER Volume 1.
The first installment, of a brand spankin' new series of mixed CD's - featuring the hottest soul and rnb music of the present, past and future..
featured artists:
Loose Ends. Terry Dexter. D'Angelo. Stevie Wonder. Jill Scott. Bilal. DeLaSoul. Slum Village. Dwele. Omar. Donnie. Faith Evans. Kamal.Roy Ayers. Jaguar. Kindred. Common. MosDef. Jonell. Glenn Lewis. 52nd Street.Talib Kweli.....and many more.
Orchestrated, conducted, produced, mixed, edited, sliced, diced, cut, scratched, and blended to absolute muthafu*ckin' perfection, by Ohsokool.
Coming February 2002
www.soulCHASER.net |
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Whats with the red "V" on top of the UE banner/page?
reminds me of a promo tool used in a old TV Miniseries that came on NBC called "V" wayyy back.
(I think it stood for Visitors)
oops..im showin my age, damn.
www.soulCHASER.net |
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That V shit is like the old TV show. Remember when Freddie Kruger at that mouse?
V was the shit. |
So, UE has been taken over by mouse eating, lizard-like aliens disguised as humans? Makes sense I guess. |
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heh...im glad im not alone in the aging b-boy b-girl department.
;-) |
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The V is totally an homage to the miniseries.It is CRISPUS we're talking about, folks. Next week it may be an ode to Knight Rider. ;-) |
ohsokool....
you think you're so kool because you think you were so clever to come up with dumb fucking name like ohsokool?!
you're site is a dumb version of a dumb site... that make you dumber! |
I thought it was like a scarlet letter. I just can't figure out what the "V" stands for. |
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Negro Pleez :
Nah..what makes me so fuggin cool is the fact that i made ya' ass visit my *page*, (its not a site..doh!) AND give me some attention.
Marinate on that for a few, then jump off the dilznick.
Nah, on second thought..ride me a lil longer beyatch.
(hahaha!)
;-) |
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Crispus, if this is a start of you revamping the site, could you also give us a new quiz? I know you're a bright man, and I need some stimulation. Thanks. ;-) |
ok. you win ohso...
you got me. you are the supreme leader of functional, useful, profitable websites...
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Negro Pleez bought up a few interesting things some people seem to have forgotten;
Before the ad industry, dollars, and wolves came to the internet, webpages and websites were designed at times for the sole purpose of the creator. Be it a hobby, or to connect with like-minded people via newsgroups.
Problems (expenses) arose when they wanted to expand, or add more complex/flashy content to gain a larger audience - when all that shit wasnt nesscesary - or the initial reason for grabbin webspace began to take on another life.
Yea, many opportunists milked funding from investors who were convinced the web was a goldmind; they were the early smart ones. We know the story a hundred times over already. Those who dont, just peep the archives here.
2002.
For the business minded -
does a website or webpage have to be profitable, or pulling in dollars through PayPal to be functional?
Nope - just look at this place.
It might be "dead", but people still post or lurk here which makes it functional.
Offline - your entity/company should be at least in motion, set up and/or pulling in "some" cash, so that the webpage/site you create(d) is only an expansion of an existing product. Crispus and many other knew the fuggin deal.
As long as ( for example in my case - yea..another shameless plug ) the page/site serves the purpose of the creator and gets him/her the intended desired results on and offline..it is functional, and useful.
Even if the page itself never makes any money, money can be made from it.
Perfect example of simplicity and exploiting the web at minimal costs:
The "Blog" craze.
Everydamn body and they Uncle Betty has a online journal, and it dosent cost shit to maintain, but from it - you can gain a large following which can help you gain support if you have a idea you wanna jumpstart.
Who knows..maybe Crispus started this shit, got the results he intended and moved on. Smart mofo.
People like Hunne from www.ThatBitch.com has thousands of readers and peeps riding her brastrap, linking her blog to theirs,and even sending her gifts (or as they call it "wish list" ) - just based on what she writes.
No money, no payroll to distribute, nand its functional and serves her purpose. Plus - Im 99% sure shes made a relatively free "blogger" usefull enough to be profitable for her "offline".
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I think more heads will set up pages and sites that are basic, low maintenance. A webpage that is used and intended as a promotional vehicles to accompany an existing "non virtual" entity, seems to be practical. Record companies and the Movie industry have been realized that for a while now.
Trynna set up a e-bussiness or site just to make quick cash? Not happening anymore Jack..sorry charlie.
Obviously a "real world" foundation and presence is the key to a individual or company's continued sucsess - which is the reason for many a dotcom failure- No offline credibility.Besides, you cant live your life here, unless your life is porn.
Negro Pleez..you may now resume my stroke session..
;-)
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ohsokorny...
very well said... necessary is not spelled "nesscesary"... obviously you are some web genius but you can't spell simple 3rd grade words.... it's all good.... |
im glad im not the only one who thought of that V movie/series when that thing popped up the other day. why anything UE does creates any suspense at all is beyond me. but yet here i am, religiously stopping by about once a month, down from my peak of several times a day in the downfall days of 2000. Summer 2000! what has UE done for us lately? lets move on. the next chapter is coming soon. |
I think you're all missing the obvious truth about the 'V', so let me break it down simple and plain:
For this website, it's "The Final Chapter." |
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Michael Jordan
magazine goes pssst
From inspirational lifestyle title to Nike catalogue
By Jeff Bercovici
The news, announced last month, that Nike and Hearst Custom Publishing were planning to publish a Michael Jordan magazine raised numerous questions among media watchers.
Could Michael Jordan emulate Oprah Winfrey and Martha Stewart in parlaying his fame into a publishing hit?
Could Jordan, as the magazine was to be called, avoid the taint of being a marketing prop and establish a legitimate editorial identity?
Would it be able to articulate its founder's worldview in a way that would resonate with the average man?
Alas, we will never see these intriguing questions answered.
Nike, it seems, is seeking answers to a very different question: Can we use this magazine to sell a lot of stuff?
Jordan, a magazine expressing "the style, spirit and strength of Michael Jordan" and addressing "the diverse interests of trend-setting young males," has been scrapped.
In its place the world will see Brand Jordan, a shoppa-logue hawking Nike products.
It appears that on the very eve of launch, Nike executives had a massive change of heart regarding the title and told Hearst to halt publication of the 116-page premiere issue. The rollout, which was to have been during last weekend's NBA All-Star festivities, has been pushed back indefinitely.
When questioned by Media Life about the sudden change, both Hearst and Nike sources seemed embarrassed. One got downright snippy.
"[Nike] just needed to do it in April based on some editorial issues and their own business decisions," said Michael Hurley, head of Hearst Custom Publishing.
Asked to provide clarification, he snapped, "I'm not going to interpret that for you."
A Nike spokeswoman reached later was able to offer a bit more insight.
"The name reflects a decision by Nike to present the magazine as a marketing tool rather than a lifestyle publication," says Nike's Theresa Tran.
"It's not a personality magazine, it's a brand magazine," says Tran, contrasting it with Hearst's O: The Oprah Magazine and Gruner + Jahr’s Rosie. "It's a magazine that embodies what the Jordan brand stands for and what the Jordan consumer follows."
That's a far cry from the promise, set forth in last month's press release, of a magazine "about enjoying the most valuable things in life, but also understanding that sometimes the most valuable things--community, respect, success--can't be bought."
Though it will still have editorial and non-Nike advertising, says Tran, "Obviously with the title change we had to make sure it’s going to be a marketing piece for the Jordan brand."
A new launch date has yet to be set, and the planned print run of 300,000 may be altered, she says.
Custom-published magazines don't usually garner much attention, but Jordan had been a notable exception, owing to the unbeatable name recognition of its namesake.
Magazine experts have for some time speculated that a superstar athlete could be the Oprah Winfrey or Rosie O’Donnell of men’s magazines.
Most of the heavy breathing has focused on the possibility of Tiger Woods starting a golf magazine with Hearst.
That's a long shot, however, as Woods not only has an exclusive contract as a columnist for Golf Digest but has a reputation for being extremely boring and uncontroversial.
Jordan presents a whole different set of problems. While Winfrey stands for self-knowledge, O’Donnell for sincerity and Stewart for waspy perfection, Jordan isn’t known for much besides his basketball prowess, his gambling and his licensing cash-ins. (It didn’t help his image that his wife filed for divorce just days before Jordan the magazine was scheduled to debut.)
February 14, 2002 © 2002 Media Life
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Andrew jackson, i read that piece you posted from medialife magazine.. It seems UE and medialife agree (although i think the UE article beat the more thorough medialife article) that the magazine is a shell.
They picked the perfect editor too, not cutting edge articles, nothing contreverisal. Just writing soft marketing pitches for products and celebrities.
Its also interesting that they are cutting down the print run.
I like this part:
[That's a long shot, however, as Woods not only has an exclusive contract as a columnist for Golf Digest but has a reputation for being extremely boring and uncontroversial.
Jordan presents a whole different set of problems. While Winfrey stands for self-knowledge, O' Donnell for sincerity and Stewart for waspy perfection, Jordan isn't known for much besides his basketball prowess, his gambling and his licensing cash-ins. (It didn't help his image that his wife filed for divorce just days before Jordan the magazine was scheduled to debut.]
tiger woods sure IS boring! |
Hopefully, Selwyn will succeed here-with the Jordan name attached-it should be a goldmine-if Juanita doesn't get mad during reconciliation and hit Mike's ass up for the Benjamins. |
I love this gutted, abandoned scrapyard-car of a site! Can you tell I need the clout? |
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