Monday, October 02 01:49 PM
Miles and FUBU Aint Meant to Be, Is this the end of Y2G?
Miles Rose, silicon alley hustler and SVP of Business Development at the FUBU/Samsung joint urban venture, Y2G.com, hit the bricks this week and parted ways with the portal "effective immediately". Miles is trying to spin his departure as an opportunity for him to "take some time off and evaluate his options". Dont be fooled, this is siliconalleyese for "Damn, y'all I got fired, but it's all good though." Rose claims he is going to re-launch his notorious project SiliconAlley.com, a sponsored directory of developers and B-to-B players in the New York Internet community. In it's first go-round the only thing the site managed to do was direct thousands of dollars into Miles' pockets and he never published the directory. Most people forget that Miles took them for a couple of hundred bucks each and for the few that realized, he probably made it up to them by doling out money, from the well-endowed Y2G coffers. Miles' exit, is undoubtedly the best move they've made since… well, this is the best move they've made. His business development approach was to co-brand Y2G with any crappy third party offering which diluted the FUBU brand. Y2G's content is so banal that it has invariably been left out of conversations regarding the urban space. Understandable, when their vision of urban content includes features as: · Photos of the FUBU founders at a party with cigars · Photos of the FUBU founders at a party without cigars · Photos of the FUBU founders at a party on St. Marten, with and without cigars The site also features Fu Gina, a virtual ghetto gossip chicken head who's currently battling BET's Cita, for the title of most offensive, stereotypical depiction of a black woman in an animated sequence. The site's chat rooms are mostly empty, inhabited by a few stragglers who don't like the massive crowds chatting at BlackPlanet and BET.com. The offerings are rounded out with weather and time brought as only y2g can, urban style! Truly intriguing. Thanks Miles!, without you how would the urban community ever figure out the time and weather? Now it's up to founder and president John Copen and COO, David Horowitz to clean up the mess Miles made, and save their own asses, before Samsung decides they are sick of giving out free MP3 players, loaded with FUBU pitchman LL Cool J's "ill Bomb", and pulls the plug on the whole project. Poor Miles, now he has to go back to shuffling through those yellowing business cards of old contacts that he burned bridges to. Seems like just yesterday he was in the SAR 100 eating at Nobu with Jason. Now it's more like cocktails with Courtney.

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